WELCOME

TO THE WORLD

OF SERIOUS PIG.

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STORIES…

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THE BEST

STORIES…

...It started

down the pub.

The Junction Tavern beer garden in NW5, to be precise. It was there, on one of their many lost evenings, that our founders George Rice and Johnny Bradshaw, found themselves pondering a serious question.

What would be the perfect snack to accompany their recently ordered pint of real ale and glass of red Bordeaux? It had to be a delicious taste complement to these fine beverages; but it also had to provide proper sustenance to power the boys through to their late dinner.

Several packets of crisps, nuts and scratchings later, the boys agreed that it had to be something more serious. They hit on the concept of a “Posh Peperami.” It could only be made with top quality British charcuterie, they decided.

This would be real food – satisfying, full of flavour and better for you than any existing pub snack. The very next day, Serious Pig was born.

“the concept of a ‘Posh Peperami’ was hatched. ‘Serious Pig’ was born the very next day!”

...It started

down the pub.

The Junction Tavern beer garden in NW5, to be precise. It was there, on one of their many lost evenings, that our founders George Rice and Johnny Bradshaw, found themselves pondering a serious question.

What would be the perfect snack to accompany their recently ordered pint of real ale and glass of red Bordeaux? It had to be a delicious taste complement to these fine beverages; but it also had to provide proper sustenance to power the boys through to their late dinner.

Several packets of crisps, nuts and scratchings later, the boys agreed that it had to be something more serious. They hit on the concept of a “Posh Peperami.” It could only be made with top quality British charcuterie, they decided. This would be real food – satisfying, full of flavour and better for you than any existing pub snack. The very next day, Serious Pig was born.

“the concept of a ‘Posh Peperami’ was hatched. ‘Serious Pig’ was born the very next day!”

obsessive.

inventive.

obsessive.

Discerning.

obsessive.

Ok so we’re a little bit obsessive. In a good way.

We have to be if we’re going to satisfy the most discerning of tastes. And make no mistake, that is why we’re here.

So we source our high quality pork from the very best, British farms; and we ensure that our curing, roasting and packaging processes are rigorous. We also obsess over the quality, taste and texture of our products: trying all number of blends of herbs and spices before approving the right flavour profile for our Paprika and Chilli Snacking Salami; and testing half a dozen versions of salty and not so salty Snackling before arriving at the perfect saltiness quotient.

Our obsession also means that we’re always on the lookout for the next big thing. We’re consumed with the idea of improving people’s taste experiences.

In George's words...

What People Say About Us

“I’ve known the Serious Pig team for a couple of years and have watched them lead a revolution that’s close to BrewDog’s heart – similar to how we make craft beer, Serious Pig is passionate about craft meat. I’ve got high hopes that they’re the ones ready to seriously lead the snacking revolution.”

James Watt, Founder BrewDog

“We can’t speak highly enough of George and what he’s created with Serious Pig. He’s really delivering a top-notch selection that fills a gap that really needed filling, so to speak. The Snackling in particular we’re big fans of – combined with a dipping sauce and a can of something fruity from our extensive beer range, it really does the job. And, being Peckham residents ourselves, it’s great to support a local business like George’s. We can’t wait to see what he comes up with next!”

Glen Williams and Jen Ferguson - Owners, Hop Burns and Black Shop & Tasting Room

“Serious Pig has been seriously popular ever since it first appeared in our Food Halls in 2011. The flavours are fantastic, the quality always exceptional.”

Tara Kaur, Fortnum & Mason

“When we became acquainted with Serious Pig, and got to know more about the care and attention George puts into the production of his products, we pretty quickly felt that his was a brand that would feel at home in The Southampton Arms. As a truly tasty treat with a pint of ale or cider, you can’t get much better than a Snacking Salami or bag of Snackingham – our customers certainly think so.”

Pete Holt - Owner, Southampton Arms